Social Bookmarking has played a major role in reducing the labor all surfers used to face while trying to remember their preferred locations and also to channel targeted traffic onto their domain.
Due to the enormity of cyberspace, the social bookmarking mechanism has proven its worth by making it effortless for Web users to not only remembering their favorite Web page or website in order to diminish the time spent on searching for them, but also to share these bookmarked Web pages and websites to other Internet users in for mutual benefits.
Social bookmarking system basically allows Internet users registered at social bookmarking websites to recognize sites related to their interests or search and discover fresh assets that fall under a particular class where the user enjoys niche.
Although social bookmarking has a lot of advantages to offer different Internet users yet it also has a certain disadvantages to its credit such as:
1. One of the major drawbacks related to social bookmarking is associated with its tagging system. The Tag based system does not follow any particular standard. There is no restriction in the application of keywords, controlled terminology and of course the standard of the vocabulary used.
2. Other than these problems, social bookmarking is also vulnerable to corruption and conspiracy due to its popularity. Often the traffic is guided onto a particular domain solely on the basis of sales commitments, by the application of certain false declarations and appeals. The prospects within such traffic usually loose their faith in the overall market strategies and may loose interest in the product itself.
3. Social Marketing plans take time to mature. Hence the dealers need to have a high degree of patience while committing to such a strategy.
4. The internet is littered with spam marketing schemes, and you have to toil hard to keep yourself out of such schemes. In case of social bookmarking, it becomes even more difficult, due to the redirection capabilities of certain Spam bots, as a result of which even you may be in risk of getting black listed as a Spammer.